Customer Portal

Always-on access to cases, payments, and support

The Customer Portal lets your customers submit cases, make payments, reprint invoices and statements, or send messages anytime, enhancing your support experience. Unlike other systems, every customer action is tracked and stored in a centralized database, with alerts to notify your team instantly.

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dental lab assistant and technician working in laboratory

Why labs choose Magic Touch

Real-time case tracking

Secure case image uploads

Convenient pickup scheduling directly from the portal

Simple supply re-ordering to keep your practice stocked

Digital design approval for faster case confirmation

Direct lab/doctor communication for streamlined collaboration

Simplify every case

Technician Bench

Paperless tool that gives technicians access to tasks, schedules, and case details, streamlining workflows with real-time updates.

Technician Manager

Web-based app that lets technicians assign tasks, scan work, perform QC, track time - updating schedules, audits, and reports.

Customer Portal

Allows customers to submit cases, make payments, reprint invoices, and send messages 24/7.

Case Management

Track cases from entry to delivery with full visibility and audit trails.

Route Manager

App for lab drivers to track pickups, alert missed cases and collect delivery signatures.

Shipping Integrations

Support pickups and outbound shipping.

Operations Hub

Centralized platform for production, task assignments, invoicing, reporting, and automated client communications.

Digital Gateway

Connects Magic Touch to leading scanning solutions through a unified gateway system. Beyond IOS integrations, the Digital Gateway consolidates provider applications, eliminating the need to switch between apps and keeping cases and related documents centralized in one place."

Business Intelligence Dashboards

Real-time reports on case trends, turnaround times, production, and financial health.

CRM & Support Tools

Log communications, track calls, manage tickets, and maintain detailed client histories.

Paperless Invoicing & Payment Tracking

Automate billing, track payments, and manage accounts receivable with easy-to-use financial reporting.

Billing & Settlements

Simplify financial management with digital invoicing and monthly statements. Go paperless to reduce costs, improve accuracy, and provide clients with convenient, secure access to their billing information.

Self-service for clients without losing control

The Magic Touch Customer Portal is a lab-branded online portal that gives practices a secure, self-service window into your lab’s case workflow. Practices can handle routine tasks on their own, while your team keeps everything organized in one place:

Smart Rx allows for a customized ordering experience for your doctors
Submit new cases with the details you require
Upload images, STL files, and supporting documents
Track case progress in real time, from submission through delivery 
Request pickups directly from the portal 
Approve or reject digital designs to keep cases moving 
Message your team with case-specific context (and keep it attached to the record) 
Reprint invoices and statements any time

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testimonials

See why dental labs trust Magic Touch

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Name Surname

Position, Company name

“Magic Touch brought everything together for us. It not only made our lab more efficient, but it also transformed how we communicate with clients—giving them 24/7 access through the portal and making their lives so much easier.”

Debbie Bakanowski

Operations Manager, DeLux Dental Laboratory

"Magic Touch Software is like having a crystal ball—you can see the future because you have all the data. You know exactly how much time you need per case. Thanks to Magic Touch Software, we can track everything that is happening on a customer and on a case. It really avoids a lot of mistakes, a lot of human errors. Everything is consolidated in one software, everybody across the organization has the same information. Magic Touch Software is the best and biggest tool my employees are using. They can predict what’s going to happen. I have to say again that switching to your software last year was the best decision we could make for the laboratory. Great support, great new features."

Frédéric Rapp

Crown Ceram Dental Labs

“What drove the decision to go with Magic Touch was the on-site visit. A team member was able to come out, meet with the owner and the management team. He analyzed our workflow, provided real-time demonstrations on how he felt the system could help us, and offered a lot of possible solutions for some of the challenges that we were facing.”

Kerri Walker

Systems Manager, Midwest Dental Arts

"We were looking for a CRM solution that would help us enhance and preserve our reputation. After months of research, we found that none of the off-the-shelf software programs available could address the unique needs to provide a full range of services. We turned to Magic Touch Software to help us build a customized package. They took the time to personally visit our lab to interview and sit with our technicians and staff. This allowed them to understand our processes. Magic Touch was able to incorporate this input into a program that has enabled us to efficiently improve scheduling and tie together our production, shipping and front office operations. We were very impressed with the knowledge and professionalism they put forth in creating a product that works well for us."

Kim Van Hook

Van Hook Dental Studio

"Magic Touch Software allows any lab to be successful. A lot of other products are unstable. Magic Touch is stable. We are totally reliant on the software and production would come to a screeching halt without it, and we never have issues with Magic Touch. And the customer service and support is outstanding. They are always available. Any time there is an issue, they react quickly and get things done. You need look no further for a complete laboratory solution. The complete integration from case pickup to delivery is seamless and easy to use. Magic Touch has played a significant role in our laboratory’s growth. The software is continually being upgraded with new features that are well thought out and provide us with tools that make us more efficient and productive.”

Neil Appelbaum

Protec Dental Labs

"Magic Touch Software helps us connect both the front- and back-office requirements. Once I learned that Magic Touch integrated shipping, CRM, credit card processing, and accounting, it was an easy decision."

Rekha Karamchandan

MicroDental Laboratories

Keep every message tied to a case

When a practice asks, “Where’s my case?” the portal keeps the conversation anchored to the actual work.

Messages, uploads, and updates stay attached to the customer and case records, so anyone on your team can step in and respond with confidence without missing context.

Fewer status calls and “can you resend that?” requests
Faster internal handoffs: everyone sees the same latest information
Better accountability: actions are logged and searchable

Configured to match your lab

Not every lab wants the same portal experience. You control which fields are required, which options are visible, and what actions practices can take, so the portal matches your workflow, not the other way around.

Increase pickup scheduling visibility

Practices can request pickups directly from the portal, and your team gets the request in the same system where cases are managed. That means fewer missed handoffs and a clearer daily picture of what needs to be collected and when.

Integration with UPS, FedEx, and USPS allows for printing labels and dispatching carriers in one action.

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Ready to modernize your lab?

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FAQs

Have questions? We’ve got answers.

From platform capabilities to onboarding, explore answers to the most common questions labs ask when getting started with Magic Touch.

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