PRICING

Find the right plan for your lab

No matter your lab size, our flexible plans provide the tools and visibility your team needs to succeed daily.

most popular
Magic Touch Signature
Starting at
$310/mo
Book a demo
Magic Touch Lite
Starting at
$147/mo
Book a demo
Magic Touch Signature
most popular
Magic Touch Lite
Centralized operations hub for client communications
Payment tracking and accounts receivable management
Incident tracking to record conversations and report call histories
Case tracking and submission, billing, and reporting
Audit trails and live dashboards
Technician tools for task access, scheduling, and time logging
24/7 customer portal with Digital Rx, invoice reprints, file upload, online ordering and messaging
Insights on case trends, production performance, and financial health
Real-time updates with full case visibility and direct data export
Route management for pickups, missed cases, and delivery capture
Production tracking for capacity management and activity visibility

testimonials

See why dental labs trust Magic Touch

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Name Surname
Position, Company name
“Magic Touch brought everything together for us. It not only made our lab more efficient, but it also transformed how we communicate with clients—giving them 24/7 access through the portal and making their lives so much easier.”
Debbie Bakanowski
Debbie Bakanowski
Operations Manager, DeLux Dental Laboratory
"Magic Touch Software is like having a crystal ball—you can see the future because you have all the data. You know exactly how much time you need per case. Thanks to Magic Touch Software, we can track everything that is happening on a customer and on a case. It really avoids a lot of mistakes, a lot of human errors. Everything is consolidated in one software, everybody across the organization has the same information. Magic Touch Software is the best and biggest tool my employees are using. They can predict what’s going to happen. I have to say again that switching to your software last year was the best decision we could make for the laboratory. Great support, great new features."
Frédéric Rapp
Frédéric Rapp
Crown Ceram Dental Labs
“What drove the decision to go with Magic Touch was the on-site visit. A team member was able to come out, meet with the owner and the management team. He analyzed our workflow, provided real-time demonstrations on how he felt the system could help us, and offered a lot of possible solutions for some of the challenges that we were facing.” 
Kerri Walker
Kerri Walker
Systems Manager, Midwest Dental Arts
"We were looking for a CRM solution that would help us enhance and preserve our reputation. After months of research, we found that none of the off-the-shelf software programs available could address the unique needs to provide a full range of services. We turned to Magic Touch Software to help us build a customized package. They took the time to personally visit our lab to interview and sit with our technicians and staff. This allowed them to understand our processes. Magic Touch was able to incorporate this input into a program that has enabled us to efficiently improve scheduling and tie together our production, shipping and front office operations. We were very impressed with the knowledge and professionalism they put forth in creating a product that works well for us."
Kim Van Hook
Kim Van Hook
Van Hook Dental Studio
"Magic Touch Software allows any lab to be successful. A lot of other products are unstable. Magic Touch is stable. We are totally reliant on the software and production would come to a screeching halt without it, and we never have issues with Magic Touch. And the customer service and support is outstanding. They are always available. Any time there is an issue, they react quickly and get things done. You need look no further for a complete laboratory solution. The complete integration from case pickup to delivery is seamless and easy to use. Magic Touch has played a significant role in our laboratory’s growth. The software is continually being upgraded with new features that are well thought out and provide us with tools that make us more efficient and productive.”
Neil Appelbaum
Neil Appelbaum
Protec Dental Labs
"Magic Touch Software helps us connect both the front- and back-office requirements. Once I learned that Magic Touch integrated shipping, CRM, credit card processing, and accounting, it was an easy decision."
Rekha Karamchandan
Rekha Karamchandan
MicroDental Laboratories

FAQs

Have questions? We’ve got answers.

From platform capabilities to onboarding, explore answers to the most common questions labs ask when getting started with Magic Touch.

Can I integrate Magic Touch with other tools or systems?

Absolutely. Magic Touch is built to be integration-friendly, with support for tools like EasyRx that simplify data exchange and improve your lab's workflow. 

Do you offer custom plans?

Yes. We offer tailored pricing for labs that need something beyond our standard packages. Speak with a Magic Touch representative to design the right plan for your lab.

How is pricing structured?

Flexible monthly pricing based on lab size and features. Magic Touch Lite offers a low-cost entry point.

How secure is my data on Magic Touch?

Data security is our highest priority. Magic Touch safeguards your lab and client information with advanced encryption and secure cloud hosting. In addition, we protect the WAN connection using SSL certificates to ensure data remains secure at all times.

Is Magic Touch HIPAA compliant?

Yes. All Magic Touch solutions are fully HIPAA compliant. We can also help identify where your current tools may pose compliance risks.

Is Magic Touch easy for my staff to learn?

Yes. Our platform is designed to be user-friendly and comes with onboarding support, training resources, and ongoing customer support.

Is Magic Touch scalable?

Yes. All plans are built to grow with your lab’s needs.

What are the payment terms? Do I have to pay annually?

Customers pay month to month invoices.

Who is Magic Touch designed for?

Our platform is built specifically for dental, orthodontic, and aligner labs looking to modernize their operations — and all other dental manufacturing operations, whether you outsource or in house, analog or fully digital. Whether you're a small lab or a growing multi-location business, Magic Touch adapts to your workflow.